CMA imposes new requirements on Google to benefit UK publishers

The Competition and Markets Authority (CMA) has introduced a new conduct requirement for Google, aiming to provide a fairer deal for publishers and enhance search services in the UK. This measure, announced on 3 June 2026, is part of the UK's digital markets competition regime.

Key Provisions

The conduct requirement mandates that Google:

• Allow publishers to opt out of their content being used to power AI features in Google search.
• Provide more control and stronger bargaining power to publishers over the use of their content.

Implications

This development is significant for the publishing industry, as it addresses concerns about the use of content without adequate compensation or control. The CMA's intervention reflects a proactive approach to regulating digital markets and ensuring fair competition.

For more details, refer to the official CMA announcement: CMA secures fairer deal for publishers and improves Google search services in UK.